Nine specialists.
One mission.

FAYTOOR is built and run by a small, senior team spanning e-commerce operations, brand, compliance, and growth — every discipline it takes to move a business from idea to income.

LEADERSHIP

Leading From The Front

The two people accountable for every business FAYTOOR builds.

UA

Usama Ahmad

Founder & CEO

Founded FAYTOOR and sets the direction for every business, partnership, and program under it.

SM

Sidra Mashal

General Manager

Runs day-to-day operations and keeps every team, project, and deadline aligned.

THE TEAM

Every Discipline, Covered

The specialists behind brand, compliance, research, and growth.

RM

Rimsha Mubeen

Brand Strategy Manager

Shapes how FAYTOOR and its brands look, sound, and show up everywhere.

AS

Aleema Sadia

Account Manager

Owns client and partner relationships from onboarding through delivery.

MR

Mustafa Rahim

Taxation & Compliance Manager

Keeps every business structured, compliant, and audit-ready.

AJ

Adil Jan

Product Research Analyst

Finds and validates the products worth building a business around.

MA

Muhammad Awais

Product Research Analyst & Digital Marketer

Pairs sharp product research with the marketing that gets it selling.

NM

Noor Minullah

Product Research Analyst

Digs into markets and data to de-risk every sourcing decision.

MA

Mehran Ahmad

Digital Marketing Expert

Runs the campaigns that turn traffic into customers.

JOIN US

Want To Build Something With Us?

We’re always looking for sharp, driven people — and businesses worth partnering with.